Tasked with Ronald McDonald House BC’s 2014 Ski Challenge campaign, we took our inspiration from childhood crafts – namely, paper snowflakes – and created a series of hand-carved, typographic posters, each headline a nod to the event’s dual-nature of fun on and off the slopes.

Produced at Cossette Communications, Vancouver

In Market date: March 31 – April 1, 2014

Location: Whistler BC Canada

Creative Director: Michael Milardo

Associate Creative Director: Lisa Lebedovich

Art Director: Lisa Lebedovich

Copywriter: Kate Roland

Designer: Allison Chambers

Agency Producer: April Haffenden

Photographer: Anthony Redpath

Group Account Director: Anne Buch

Account Supervisor: Melissa Guillergan, Cambrea Strubin

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Go here to see the rest.

I’ve been watching a lot of Jessica Hische’s (the designer/letterer of these) talks lately, she’s so freaking awesome. I love her work :)

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Deborah Oropallo - Mirror Mirror